This law impacts every single part of your business.

Everyone’s heard of a marketing message or a unique selling proposition. Those are what make your business unique and has it stand out among a crowd of look-alike services.

But an Ultimate Outcome goes beyond that. Let me demonstrate what this means to you in one simple example. You might say this is the difference between talking about your business in a general way and talking about it in an outcome-oriented way.

We live in a society where the choices seem to be unlimited. But when it comes to persuasion and having your prospects make a choice, it’s often a better strategy to offer a limited choice.

Ever browse the supermarket aisle in search of a new product?

When confronted with the choices, it can be daunting: Small, medium and large; no fat, low fat and regular fat; low sodium, regular sodium; flavored, unflavored… the list goes on.

Here are some instant ways for you to bring in more customers and grow your business.

The following are 30 questions that will immediately pinpoint where your business is doing well  and where you can take action that will produce rapid results.

These are the questions that may help your business, if you are willing to spend a few minutes giving them serious thought – the results can be quite profound.

You should be aware that each question you answer ‘no’ to probably means that you are losing out on untapped profits. But the purpose of this process is not to have you feel bad – it’s to motivate you to make marketing a top priority. Have fun!

You think this is FUNNY?

Do you work from home? Here are some tips that will make your days more productive.

1)      Start Each Day with a Plan
I know early in the morning what I will be working on that day. A lot of people start by checking their email and then do whatever comes to their minds next. You should spend at least 10 minutes every day to answer yourself this question, “What is the ONE thing I need to get done today that will put me closer to my goal?” That’s your top priority; work on it first.

Do you know what your Value Proposition is exactly? You must know it and be able to deliver it each and every day to add VALUE for our clients and customers.

So, what IS your Value Proposition? Many will say something like “Excellent Customer Service”, or “Exceptional Products and Service”. Others will suggest it has something to do with their reputation or their long standing history of excellent performance. I believe it must be stated in terms of a FEELING that they get when they do business with you.

My business is basically a sales business, and it requires a lot of cold calling. I do it well, but I do get tired of hearing “no.” Do you have any tricks for turning a “no” into “yes”?

Of course I do. No one likes hearing “no”, but I would venture to say we entrepreneurs hear that word more than almost anyone else, if you are doing your job right. Your job is to continue to take risks and throw out proposals, plans, and products. Eventually, one is going to stick and you will get the next gig or sale, but in the meantime, you will be hearing plenty of  “no’s.”

Perhaps one of the seemingly best ways to get new leads is to purchase them. However, I’d like you to take a second look at your skills and your neighborhood.

Here are some ways to get new leads without investing a fortune:

1. Contact the business or entrepreneur’s group in your community. Join in and participate in their activities and, as always, leave a brochure of your business.
2. Participate in small fairs and community events. You’ll never know who’s relative comes to visit. This also helps keep you visible in the community and builds a reputation for you and your business.

If you’ve ever called the 800-number for a telecommunications company, you know the rigmarole. You sit through minute after excruciating minute of easy-listening music, interrupted periodically by a recorded message affirming the importance of your call. You enter your phone number when prompted, but know it’s a pointless exercise because the customer-service agent will always ask you to repeat it. And then—if you’re lucky—the second or third person with whom you speak can actually respond to your request.

A major business enterprise spends a fortune on advertising and outbound marketing. How much of that budget would they have to allocate/invest in order to turn their customer service into a discussion-worthy best in the world?

When the status quo just won’t do anymore, these 10 ideas will help you take your small business to a new level.

Small is beautiful.
Slow and steady wins the race.
Inch by inch, row by row, that’s the way my garden grows.