If you’ve ever called the 800-number for a telecommunications company, you know the rigmarole. You sit through minute after excruciating minute of easy-listening music, interrupted periodically by a recorded message affirming the importance of your call. You enter your phone number when prompted, but know it’s a pointless exercise because the customer-service agent will always ask you to repeat it. And then—if you’re lucky—the second or third person with whom you speak can actually respond to your request.
A major business enterprise spends a fortune on advertising and outbound marketing. How much of that budget would they have to allocate/invest in order to turn their customer service into a discussion-worthy best in the world?