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If you’re writing a whitepaper or plan to include one in your marketing strategy, here is a list of dos and don’ts.

Get the length right. It’s nearly impossible to develop a compelling idea in four pages; most readers, meanwhile, don’t have the patience to wade through 20. Consider a target length of eight to ten pages, or around 3,000 words. There is a notable exception to this recommendation, some highly technical audiences demand even more information, justifying a longer paper.”

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Do you have a Virtual Team?

This information is provided by Your Trusted Assistant

Are you focusing on the awesome?

Weekly (or bi-weekly, or monthly) phone call.
This is important and it should be included in every administrative support plan.  Because you and your administrative support person don’t work in an office together, the regularly scheduled phone call is a way of keeping in touch, making sure you’re on the same page and giving each other updates.  It can be a great brainstorming session too; time to discuss recent events and come up with new ideas.

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My business is basically a sales business, and it requires a lot of cold calling. I do it well, but I do get tired of hearing “no.” Do you have any tricks for turning a “no” into “yes”?

Of course I do. No one likes hearing “no”, but I would venture to say we entrepreneurs hear that word more than almost anyone else, if you are doing your job right. Your job is to continue to take risks and throw out proposals, plans, and products. Eventually, one is going to stick and you will get the next gig or sale, but in the meantime, you will be hearing plenty of ”no’s.”

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As a new year begins Small Business Owners are hoping that the economy is taking a turn for the better and making plans to improve their own economic forecast. Here are some New Years resolutions for a small business owner to consider:

1. Do not let desperation cloud your thinking. 

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