Keeping customers happy is the smartest way to grow your business. But in this age of customer dissatisfaction, it’s not always easy.

He consistently promised more than he could deliver. Many customers, infuriated with his poor service, stopped buying. It’s my neighbor’s arduous job to get those customers back-and keep them.

These days, whether your employees are good sales reps, like my neighbor, or poor ones, like her predecessor, retaining profitable customers is often your company’s No. 1 challenge. And a challenge it is: Customers are setting their standards for service higher and higher. Customers want to be wooed and wowed at every turn.

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There is always much talk about the end game of an entrepreneur in the form of an acquisition, a funding announcement, or an eventual snuff out. The start up life is a day in day out marathon of work with very little glitz. We rarely hear about the harsh realities that an entrepreneur faces. This isn’t meant to be a downbeat and negative article, but actually is quite the opposite. By knowing the harsh realities that lie ahead, you can be prepared when they come about so you can march on. Here are some of the harsh realities that come with being an entrepreneur.

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Are you committed to doing the work to make your business easier? Or are you committed to blaming others, making excuses and living in denial?

The truth is only you can make a difference in your business and your life. If you want to create amazing results in your business and your life you must take total ownership of it, be held accountable for your results, and be totally responsible for your actions.

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